AERA makes Swiss-made watches to a British design. Studio Graft redesigned the two pages that do most of the selling on its Shopify store, the product page and the collection page, and built the new product page in time for the P-1 and D-1 pre-order.
A watch at this price is bought slowly. The buyer wants the detail: the movement, the case, the strap, what arrives in the box. The pages had to carry all of it without reading like a specification sheet, and had to let a customer choose a second strap as part of the purchase.
We drew new product and collection templates for desktop and mobile. The product page leads with the watch and the buying controls, then gives the craft, the case and the movement a section each. The collection page was redrawn to match.
Our developers built the product page on AERA's Shopify theme, with strap selection and pre-order pricing by country.
The new product pages went live in November 2025 for the P-1 and D-1 pre-order.
The product page template remains in use on aera.co.
