Studio Graft first worked with De Petrillo with a camera. In 2018, in the studio's early days, founder Shaun Darwood photographed the family's factory near Naples: the cutting room, the paper patterns, the jackets waiting on their stands. Eight years later De Petrillo asked us to move its website to Shopify. We built it on a theme from the Shopify Theme Store, and we are happy to say so.
De Petrillo's website was split in two. The story of the house sat on WordPress and the shop ran on PrestaShop, on a separate domain. The family wanted one site on one domain: in English, priced in several currencies, with the lookbook and the collection side by side, and simple enough for their own team to run from one season to the next.
We did not design this site from a blank page, and De Petrillo did not need us to. We shortlisted four themes from the Shopify Theme Store and the family chose Release. A good theme is like ready-to-wear: the cut is sound and the work is in the fitting. We set it in Cormorant and Poppins, opened the home page on a split image from the season's campaign, and built a lookbook where each look leads to the garment.
The rest was migration. Products, collections and pages moved from the two old systems into one Shopify store, and old addresses were redirected to new ones so that search traffic followed. Prices show in the customer's own currency. Size guides, delivery and returns sit on the product page, where the question is asked.
De Petrillo now runs on one Shopify store at depetrillo.it, and the old shop domain forwards to it. The site went from signed contract to launch in about three months. It has since carried two seasons: spring and summer 2026 at launch, autumn and winter 2026 now.
Choosing a theme kept the budget where a family tailoring house wants it: in the cloth and the photography. Studio Graft continues to support the store, eight years after that first visit to the factory.
