Kegel8 is a pelvic health brand from Hull. Its pelvic floor exercisers, supports and supplements are sold direct to customers, to the trade, and to the NHS and pharmacies, alongside a Pelvic Health Hub of around 270 advice articles. Savantini, the business behind it, ran the brand across two separate Shopline stores: one for the UK, one for international and wholesale orders.
Two stores meant two of everything: two catalogues, two sets of customers, two rewards schemes, two lots of reporting. The plan was to bring both into a single Shopify store on kegel8.co.uk, with a new design from 43 Clicks North, the brand’s search and marketing agency. Nothing could be left behind. Customer accounts, rewards points, live voucher codes, product reviews and the advice library all had to make the move. And the date could not slip: access to the old stores ended on 30 September, so there would be no running old and new side by side, and no way back.
We wrote the technical specification, then built a custom Shopify theme to 43 Clicks North’s designs, working in the open with both teams on regular calls. The two catalogues were merged and de-duplicated, then checked line by line against Linnworks, the stock system, before any inventory sync was switched on. Collections gained filters for condition, features and price. The Pelvic Health Hub was rebuilt around tagged articles, so a visitor can narrow the advice by topic, condition and content type.
The parts customers rely on were rebuilt around them. Rewards points and live vouchers were carried over from both stores, so nobody lost a balance. Reviews moved with their products. Bundles, subscriptions, multi-buy discounts and free-gift offers were set up afresh, and products that qualify for VAT relief carry their own declaration at the point of purchase. Behind the scenes, orders flow to Linnworks and email runs through Klaviyo. Before launch, 577 URLs from the old site were audited against the new one and the redirects mapped with 43 Clicks North, so search rankings had somewhere to land.
The store went live at 9am on Wednesday 30 September 2026, inside the deadline and a day before the old platform was switched off. Paid search was paused for the cutover and back on the next morning, once consent tracking had been checked. 43 Clicks North’s post-migration checks came back positive.
Kegel8 now runs one store, one catalogue and one rewards scheme, on a platform its own team can manage. Three web addresses lead to the same place. We continue to support it.
