Peter Reed has made bed linen in Lancashire since 1861 and holds a Royal Warrant. In May 2026 the company brought in Studio Graft to take over its Shopify store from another agency. Over the six months that followed, online sales were double those of the same months a year earlier.
The store had moved to Shopify a few months earlier, and the move had left loose ends. Analytics was counting add-to-basket clicks as sales, so the reports could not be trusted. Enquiry tracking from the old site had not been carried across. Duplicate US pages left over from the migration needed redirecting. Peter Reed wanted one team to take responsibility for the site and put the foundations right, with the results reviewed after three months.
We began with a short, fixed piece of work rather than a retainer: an audit of the store and its data, then the fixes. Conversion tracking was rebuilt so that a sale means a sale. Tracking for enquiries, bespoke orders and swatch requests was restored. Redirects were corrected, and page titles and descriptions rewritten, starting with the busiest pages. The work was scoped at seven days and delivered in six.
Since then we have looked after the store month to month: design and build changes, product data, and a monthly report of what changed and what it did. Work is now under way on sizes and pricing for customers in the United States.
Studio Graft took over the store on 1 May 2026. From May to October, online sales were 101% higher than in the same six months of 2025, and orders were up 87%.
Measured against the three months before the handover, the share of visits that ended in an order rose by 69%, and the average order grew by 35%. October 2026 was the strongest month in the store's records, and the three best months all fall after the handover.
