In early 2024, Victorinox approached us to collaborate on their refreshed Made to Be Prepared campaign, a celebration of their iconic Swiss Army Knife. The brief was clear: to create a series of short films showcasing the versatility of this design classic, bringing its everyday uses to life through unique talent stories, which we worked closely with the brand to identify.
From pre-production through to post, we oversaw the creation of four short films and a collection of striking stills, all placing the Swiss Army Knife at the heart of the narrative. Spanning skateboarding, cooking, interior design, and beyond, the series followed four individuals from distinct disciplines, each story seamlessly woven into the overarching theme of preparation and versatility.
